SUSSEX Magarino Ford Mercury, once again been honored with the prestigious 2004 President's Award, has only been in business five and a half years; yet, they have won four out of the past five years. The award was created by Ford Motor Company and acknowledges distinguished Ford and Lincoln Mercury dealerships that lead the nation in exceptional service and vehicle ownership experiences for their customers. Presented annually, it is bestowed upon just 320 out of 5000 U.S. dealerships. Although based on many factors, dealers are judged most heavily on total customer satisfaction. Every dealer who reaches this rarefied level of recognition must have the leadership to consistently maintain outstanding customer satisfaction, strong sales, and a robust market share. The elite dealers must demonstrate an even higher level of leadership, constantly challenging themselves to exceed their own exceptionally high standards. Sam Magarino, Sr., owner and president, stated, "The incentive to win is not the 1st class trip, first rate accommodations, and perks. The incentive is to prove, year after year, that we are committed to our customer base. This initiative requires total dealer involvement and I'm proud to say that everyone from the prep department, to the cashiers, and the lot attendants contributed their all. My staff is wholly responsible for us winning this award." Magarino's philosophy is simple. "Be truthful with your customers and treat every one that walks through the door with respect." "Earning this award is a reflection of our entire staff's commitment to delivering the best customer experience possible" says Sam Magarino, Jr., co-owner and general manager. "I couldn't be more proud to receive this recognition, especially since it comes from the people we value most, our customers. They're the reason we were able to achieve this award." The dealership has been able to help many of their customers overcome past, negative auto-buying experiences. Between 84 and 85 percent of their business comes from repeat customers and referrals. Magarino is the only Ford dealer in Sussex County, New Jersey, Pike County, Pennsylvania or Orange County, New York, to win the coveted award. It is located at 375 Rte. 23 in Sussex. To contact the sales department, or for parts and service, call 973-702-8000.