Local businesswoman certified as ‘Guerilla Marketing Coach'

SUSSEX COUNTY - Local business advisor Deborah Bifulco has recently completed the training and field work to become certified as a “guerilla marketing coach.” She is the fourth certified guerilla marketing coach in New Jersey and one of only a few hundred world-wide. “I am extremely excited to have received this certification,” said Bifulco, president and founder of Bifulco Business Solutions LLC. “I have been a fan of guerilla marketing since I read Guerilla Marketing, by Jay Conrad Levinson, in the 80’s. I have had many opportunities during the years to use the guerilla marketing approach, and felt that becoming certified as a coach just made all the sense in the world.” “Deborah is someone who really understands how to launch a profit-producing guerrilla marketing attack,” said Mitch Meyerson, president of Guerilla Marketing Coach. “She masterfully weaves the guerrilla marketing tools into an easy-to-implement plan designed to help her clients make more money and have more control. And her passion and enthusiasm make it fun. I highly recommend her.” Guerilla marketing relies less on high-cost marketing strategies and more on time, creativity and imagination. “I believe that most companies tend to focus on one or two obvious marketing strategies and overlook all the other things that, when combined, can make a powerful impact on the bottom line of the business,” noted Bifulco. “For example, I think many business owners miss a lot of great partnering or ‘fusion marketing’ opportunities. Most companies should have an advertising budget (newspapers, radio, online) but then they should also be looking at what they can do to really leverage and maximize those dollars - and that’s where guerilla marketing can really play a role.” Bifulco is president of Bifulco Business Solutions, located in Sussex County. Her company specializes in management consulting and advisory services for owners of small businesses who wish to improve their company’s profitability and efficiency. The company offers support for business owners in marketing, revenue growth, cash flow, financing, human resources, business plan preparation/implementation, sales strategies, and expense reduction. For information, call 973-300-4566 or log on to bifulco.com.